SPSS Base, known formally as “IBM SPSS Statistics Base”, is a cornerstone application within the MR industry and personally (and professionally) I can’t do without it! However, it really isn’t a simple market research savvy analysis tool and it’s definitely not a data visualisation tool. SPSS is just one of the applications I use and the reason for writing this article is to share my own best practice advice on using SPSS versus Tabx versus any other applications. I hope you enjoy! Any feedback welcome.