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Articles: Archive - October 2021

All blog posts in the month of: October 2021


If I already have an SPSS license, then why should I invest in Tabx too?

9th October 2021 in Blogs by Andy Madeley

SPSS Base, known formally as “IBM SPSS Statistics Base”, is a cornerstone application within the MR industry and personally (and professionally) I can’t do without it! However, it really isn’t a simple market research savvy analysis tool and it’s definitely not a data visualisation tool. SPSS is just one of the applications I use and the reason for writing this article is to share my own best practice advice on using SPSS versus Tabx versus any other applications. I hope you enjoy! Any feedback welcome.



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