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Benchmarks in CX Survey Data Analysis: Tabx Tips #2

Benchmarks in CX Survey Data Analysis: Tabx Tips #2

24th February 2020 in Feature Releases by Elliott Barratt

Showing benchmarks for Customer Experience tracking can be tedious. Thankfully, Tabx has a Quick Benchmark tool that makes adding a benchmark series to charts a matter of seconds.

Benchmarks

Benchmarks are most often found in tracking research projects like brand awareness or customer experience. They define the minimal accepted level for that measure; anything below needs improvement, anything above has exceeded expectations. The benchmark is most often set by the primary researcher in the project, using historic, predictive and seasonal information. 

It is often difficult to add benchmarks to dataviz built on live, respondent based data. This is because the numbers generated by the live data are drawn from a respondent set - i.e. each data point in the series is a calculated figure instead of a static one. In Tabx however, this process is as easy as typing in your benchmark series data - Tabx takes care of the rest.

How-to

In this example, we'll look at a Customer Satisfaction variable over time (months). We've applied the Index Calculation in the settings dialogue to provide a moving average score shifted to a 0 - 100 scale.

Note: Every step in the following sequence is the click of a single button (per step) in the settings dialogue for that chart. The whole process takes less than 30 seconds!

1. The default chart looks as follows. Note on the table, the Total row shows the amount of respondents behind each figure on the Index row. 

2. The most simple type of benchmark to add is a static figure. To achieve this in Tabx could not be easier. Simply type in a single integer or decimal number into the Benchmark input box and hit Update. Tabx automatically fills in this figure across all available series points on the chart.

3. Shifting the value of the benchmark is easy too. Tabx will use the final value entered into the Benchmark input box for the rest of the series. Adding duplicate values will shift when the benchmark changes value:

4. Any amount of figures can be added into the Benchmark input box. Tabx will use each value as it occurs in the box for the Benchmark series, even if more Benchmark figures exist:

Try yourself

Tabx is free to register with. Free licenses can upload 2 projects, each with a maximum of 1000 respondents and 200 variables. When it takes less than 5 minutes to create charts like this, why not upload some of your own data and see for yourself?




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