Articles: Tag - Analysis

SPSS Base, known formally as “IBM SPSS Statistics Base”, is a cornerstone application within the MR industry and personally (and professionally) I can’t do without it! However, it really isn’t a simple market research savvy analysis tool and it’s definitely not a data visualisation tool. SPSS is just one of the applications I use and the reason for writing this article is to share my own best practice advice on using SPSS versus Tabx versus any other applications. I hope you enjoy! Any feedback welcome.

Even if you don’t agree with the statement within the title of the article wholly, I’d like to think that by the time you have finished reading this article that I’ve been able to twist your arm a little more. Also, please note, as much as my content here relates to my work within the quantitative project world, it is still relatable in parts to the qualitative project world. So, let’s start my sharing my 4 rules surrounding “data quality”. 1 = never assume, 2 = ask questions, 3 = you will always find something wrong, so find it and 4 = build a friendly relationship with the collection scripting team!

In an age (now!) where we want access to our survey results very quickly and also on any device, is the MR industry still overly dependent on installed software? The short answer is “yes, in my opinion”!

Our first release in 2021 sees the introduction of more productivity enhancements and numerous upgrades to the Tabx user area and chart calculations.

Being able to apply a third dimension when analysing data is a powerful tool in building your segments. In Tabx, it's just a few clicks - here's how.

Tabx has powerful and fast tools to allow researchers to spot, analyse and visualize trends in survey data. Perfect for tracker projects, use the mean average and index calculations for brand awareness, customer satisfaction, CX and more.

Tabx is designed to get your data from collection and QC to being delivered as quickly as possible. In this article we explore the main workflows that are executed in Tabx.

To get the most from Tabx and spend as little time as possible in project setup, correctly structured SPSS files can help you get to insight faster.

In this release, we add Custom Stylesheets for Login Pages and Projects, Delta Analysis table output and upgrades to the Analysis tool!