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Articles: Tag - Market Research

All blog posts with the tag: Market Research


Data Collection - Top 6 Tips from a Data Management Perspective!

27th February 2022 in Blogs by Andy Madeley

It’s been close on 6-weeks since the last article and the main reason for the delay in posting this article is that I have been heavily involved with data collection related activities across various projects. The last article focused on “Questionnaire Design” from a “Data Management” point of view, so it only seems apt to now transition to the next activity area, “Data Collection”. Hope you enjoy the read!

Questionnaire Design – Top 6 Tips from a Data Management perspective!

6th January 2022 in Blogs by Andy Madeley

When I first entered the world of Market Research (back in the nineties), the research and data teams roles were very well-defined, and in my view, ruthlessly well-defined. The researcher focussed on the client management, the questionnaire design and the report and the data processor focussed on the collection script, interview management and the analysis. I played along with this black-and-white rule book for a few years, whilst employed at MR agencies in the UK and in Europe, but I didn’t like it – because I didn’t get it! I’d even go so far as to say this is why I created SwissPeaks… curious? I hope so… please feel free to read on and see if through this you start nodding your head in agreement!


Why are companies moving to Microsoft products (Azure DB / Power BI) to showcase their survey results? Maybe they shouldn’t!

16th July 2021 in Blogs by Andy Madeley

Over the years I have been presented with data that is painful to look at! CSV files with no accompanying metadata component is the favourite. Opening the CSV files and then seeing every data record filled with the answer category text, not even code values. Sadly, CSV files are still the primary MR data input source for Azure (the “Data Lake”) and its sidekick, Power BI and this is problematic!



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